Matthew Rothenberg

Matthew Rothenberg

Matthew Rothenberg is a veteran content strategist. He has written about careers, lives and passions for more than two decades for a variety of companies.

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Adam & Eve/DDB wins second Grand Prix at Cannes with Harvey Nichols for Film

The agency has a big night in the category, while US entries for Netflix, Under Armour and Old Spice claim gold...

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Apple seeks high ground with Apple Watch

The brand's refurbished retail presence marks a new foray into luxury -- and its high-end watch raises questions about upgrades...

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Deep Focus expands operations to LA, London

The Engine creative agency absorbs two sister operations...

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Ogilvy & Mather CEO Miles Young to depart agency for Oxford

Young returns to his alma mater after 32 years with the WPP agency...

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Ogilvy & Mather names Ben Richards global strategy chief

Ogilvy & Mather has appointed Ben Richards as worldwide chief strategy officer, a new role that reports directly to the worldwide chairman and chief executive, Miles Young....

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Ramadan: A month of fasting, a marketing feast

The holiest month in the Islamic calendar also marks a buying boom. How can brands market in Muslim countries without forgetting the spirit of the season?...

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TBWA names Chris Garbutt global creative president

TBWA Worldwide has appointed Chris Garbutt global creative president....

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Transgender branding cracks the mainstream

Jazz Jennings' inclusion in Clean & Clear's #SeeTheRealMe campaign is a pivotal moment for transgender representation...

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Under Armour takes Grand Prix for Film Craft at Cannes

Besides the big prize, "Phelps" from Droga5 New York won gold and silver in multiple categories...

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Visa picks Starcom to run global media account

Visa has awarded Starcom Mediavest Group its $200 million global media account following a competitive pitch....